- Operator
- USER GENERATED CONTENT LLC
- Platform
- https://trendly.uz
- E-mail for legally significant notices
- [email protected]
- Address
- Tashkent, Yunusabad district, Bogishamol street, 260A
This agreement is an official public proposal (Offer) of UGC LLC (hereinafter referred to as the «Operator») addressed to an indefinite range of persons (hereinafter referred to as the «User»), to conclude an Agreement on the terms set out below.
The Offer contains all the essential terms of the Agreement, constitutes a proposal expressing the Operator’s intention to conclude the Agreement on the terms stated in the proposal with anyone who responds, and pursuant to part 2 of article 369 of the Civil Code of the Republic of Uzbekistan is recognised as a public Offer.
The relations between the Operator and the Users (jointly referred to as the Parties) under the agreement are governed by the provisions of the Civil Code of the Republic of Uzbekistan; furthermore, pursuant to article 354 of the Civil Code of the Republic of Uzbekistan, this Agreement incorporates elements of an agency agreement (article 817 of the Civil Code of the Republic of Uzbekistan) and a commission agreement (article 832 of the Civil Code of the Republic of Uzbekistan).
In accordance with articles 358 and 367-381 of the Civil Code of the Republic of Uzbekistan, upon acceptance of the terms set out below, the individual who accepts this Offer becomes a User. The moment of full and unconditional acceptance by the User of all the terms of this Offer without any exceptions or limitations, on accession terms, and of conclusion of the agreement (acceptance of the offer) is deemed to be completion of the registration procedure and/or the User’s login to their account on the Platform.
The Operator reserves the right to unilaterally introduce amendments and additions to this Offer. A new revision of the Offer enters into force from the moment of its publication on the Platform, unless another date is specified by the Operator. Continued use of the Platform or repeated Acceptance (including by logging into the Account, confirming via a pop-up notification, or following a link from an electronic message) after the amendments enter into force constitutes the User’s unconditional consent to the new revision of the Offer.
If one or more provisions of the Agreement are for any reason invalid or unenforceable, such invalidity does not affect the validity of any other provision of the Agreement, and the Agreement shall be construed as if it did not contain such invalid provision.
The related Platform documents apply in conjunction with this Offer. For the purposes of legal certainty, the Operator is entitled to publish related documents as separate electronic documents, indicating their title on the Platform, the URL, the revision date and, where available, the version number. The User agrees that such documents form a single contractual framework together with this Offer.
Terms and definitions
Offer - this agreement concluded between the Operator and the User, constituting the Parties’ agreement on the establishment of the civil rights and obligations specified in connection with the use of the Platform’s services. This offer is published on the internet and is openly accessible. All annexes to it also form an integral part of the Offer.
Platform - the information resources and services provided by the Operator, intended to be used by Users solely for the purposes and intentions specified in this agreement. The Operator has the right to unilaterally edit, add or remove certain services within its product, including the website, domains, subdomains, personal accounts, interfaces, software modules, databases, APIs, integrations and other software and technical means used to organise interaction between Users.
User - any person having legal capacity and rights who has performed actions aimed at concluding the Agreement by accepting the terms of this Offer on their own behalf or on behalf of another individual, sole proprietor, self-employed person or legal entity. Since the registration process requires identification, a person acting on behalf of another person bears sole responsibility for holding the necessary authority and for the accuracy of the information provided. A User may hold one or more roles in the Platform’s services.
Role - a specific category of a User’s (or the Operator’s) account that includes a predefined set of access rights, permissions and functional restrictions within the Platform as established by the Operator. Users may hold one or more roles.
Brand - a role intended for Users who use the Platform to search for Influencers and conclude agreements on running Campaigns in order to promote their goods or services. A Brand may create tasks and briefs for Campaigns, provide Brand materials, review and approve the results of Influencers’ work, and acquire usage rights or other rights to the created content in accordance with the terms of the relevant Campaign and the Platform documents.
Influencer - a role intended for Users who use the Platform to search for Campaigns, participate in Campaigns and perform advertising, informational, creative or other services promoting Brands’ goods or services. An Influencer may connect their social media accounts, apply to participate in Campaigns, create and submit Campaign deliverables to the Brand, and grant the Operator and Brands the right to use their name, image, public profile data, social media information and statistical indicators to the extent necessary for the operation of the Platform, the running of Campaigns and the preparation of reports.
Agency (or Influencer Agency) - a role intended for Users who use the Platform to represent the interests of one or more Influencers in Campaigns run by Brands.
Campaign - an order, task or set of marketing, advertising, informational, analytical and/or other promotion-related activities created by a Brand through the Platform’s functionality and aimed at promoting the Brand’s goods/services, trademark, project or other object.
Brief - a description of the terms of a specific Campaign, including mandatory and additional requirements for content, deadlines, publication methods and channels, KPIs, reporting, restrictions, acceptance criteria, special conditions and other Campaign parameters.
Content - any informational, advertising, creative, analytical, reporting and other materials, including texts, images, photographs, videos, audio recordings, stories, posts, advertising materials, links, reports, screenshots, statistical data, files and documents that are uploaded, created, transmitted, submitted, published, posted, processed or otherwise used by Users via the Platform.
Metrics - the collective designation of the quantitative, qualitative, statistical, analytical, calculated and other indicators displayed in the Platform, including indicators of the performance and results of Campaigns, general indicators and characteristics of Influencers used in their search, selection, analysis and/or comparison, as well as other values generated, obtained, calculated and/or displayed by the Platform within its functionality.
Account - the set of registration data, identifiers, settings, selected role, access rights, action history and other User information created, stored and/or used in the Platform to identify the User, grant them access to the Platform’s functionality and record actions performed via the Platform.
Verification - the procedure for verifying the identity, legal status, authority, documents, payment details, social accounts, digital assets and other information of the User that is required for registration, use of the Platform’s functionality, participation in Campaigns, settlements, compliance with statutory requirements and ensuring the security of the Platform. Verification may be carried out by the Operator independently and/or using the state «Unified System for Identification of Digital Government Users», as well as banking, payment, technical and other identification services, where such methods are available within the Platform’s functionality.
Internal accounting balance (hereinafter the Balance) - an accounting indicator displayed in the Platform interface and used to record amounts, accruals, debits, withholdings, blocks and/or reservations of funds payable to the User or payable by the User in connection with the use of the Platform. The internal accounting balance is exclusively informational and accounting in nature and is not a bank account, electronic wallet, deposit, electronic money, means of payment or any other financial instrument.
Temporary blocking of an amount or Reservation - a technical restriction on the use and/or disposal of the relevant amount within the Platform’s internal accounting system, applied until the occurrence of a stipulated condition, completion of a review, confirmation of Campaign fulfilment, settlement of a dispute, cancellation of an operation or the occurrence of another ground provided for by the Platform documents, the Campaign terms or applicable law. Within such a procedure, the Operator may record the relevant amount, restrict its further use in the Platform interface and/or send a bank, payment organisation or other authorised service a technical instruction to transfer, refund, withhold or unblock funds. Where such a procedure involves withholding funds actually paid until obligations under the agreement are performed, it may be applied as an e-commerce funds deposit service, including an «escrow» service, in the manner provided for by applicable law, the Platform documents and the terms of the relevant Campaign.
1. General provisions
1.1 This Offer governs the relations between the Operator and Users arising in connection with registration, verification, use of the Platform’s functionality, creation and performance of Campaigns, exchange of messages, posting of Content, use of paid and free features, and other related digital actions.
1.2 The Operator is the entity specified in the «Operator details and contacts» section. The Operator ensures the functioning of the Platform, establishes the rules for its use and administers the service.
1.3 If a particular matter is regulated simultaneously by this Offer and a related Platform document, the special document applies to the extent that it expressly regulates the relevant matter, unless otherwise required by the mandatory requirements of the legislation of the Republic of Uzbekistan.
1.4 This Offer applies to relations connected with the use of the Platform, including the website, personal account, mobile interfaces, APIs, integrations, electronic notifications, payment interfaces, advertising tools and its other components.
3. Roles in the Platform
3.1 The Platform may use the roles of Brand, Influencer, Agency, Administrator and/or other roles expressly provided for by the Platform interface or related documents.
3.2 The Platform provides digital infrastructure and tools for accounting, communication, analytics and technical support of interaction between Users, but unless otherwise expressly provided by a separate written agreement, the Operator is not a party to the obligations between Users.
3.3 As a general rule, the Operator is not an agent, representative, employer, guarantor, payment agent, partner or trustee of the User.
3.4 Each User is independently responsible for the lawfulness of their actions, the content of Campaigns and Content, the accuracy of the information provided, holding the necessary rights and permissions, and compliance with tax, advertising, civil, labour and other applicable legislation.
3.5 If a User acts on behalf of and in the interests of a legal entity, another User or any other person, they warrant that they hold sufficient authority and bear the risk of the consequences of the absence or limitation of such authority.
4. Registration and account creation
4.1 To gain access to the Platform’s functionality, the User completes registration in the manner established by the Platform interface.
4.2 When registering, the User must provide complete, accurate and up-to-date information. The User undertakes to update the information promptly if it changes.
4.3 The Platform is entitled to use phone and e-mail confirmation, one-time codes, links, push notifications, two-factor authentication and other means of identification and authentication.
4.4 The User must maintain the confidentiality of their login, password, confirmation codes, access devices and other means of authentication. All actions performed using the User’s account are presumed to have been performed by the User themselves.
4.5 In the event of unauthorised access, loss of control over the account, or compromise of the password, SIM card, e-mail or other means of access, the User independently restores access to their Account and confirms their rights to it by completing the verification procedure using an electronic digital signature (EDS). The Operator does not accept requests regarding the restoration of access, does not intervene in the authentication process and is not liable for any consequences, losses or unlawful actions of third parties arising from the User’s transfer of their credentials to third parties or their unauthorised use. Full responsibility for any actions performed using the Account until the User independently restores it rests solely with the User.
4.6 Registration of an Account on behalf of a legal entity is carried out exclusively by authentication through the state unified registration system (entry of Unified Identification System credentials) or using the electronic digital signature (EDS) of that legal entity. Completion of this procedure is recognised by the Parties as full, unconditional and sufficient confirmation that the person carrying out the registration holds all the necessary authority to represent the interests of the legal entity. The Operator does not carry out manual verification of authority and is not liable for the unauthorised use of a legal entity’s means of identification by its employees or third parties.
4.7 The Operator is entitled to refuse registration, restrict the provision of full functionality or suspend the creation of an Account where there are reasonable grounds to believe that the registration violates the law, the rights of third parties or the Platform rules, or creates compliance, sanctions, anti-fraud or other material risks. Where such measures are applied, the User is entitled to approach the Operator with a request for clarification of the principal reason for the restriction or block. The User has the right to challenge this decision by providing the Operator with a reasoned explanation and supporting documents that eliminate or minimise the identified risks/reasons for the block. The final decision on restoring access is taken by the Operator at its discretion on the basis of the data provided.
5. Verification and screening of Users
5.1 The Operator is entitled to apply basic and extended verification of Users before granting full access to particular features, before admission to Campaigns, payouts or the use of paid services, or where a risk of violation of the law and/or the Platform rules arises.
5.2 As part of verification, the Operator is entitled to request documents, information and confirmations, including identity documents, registration documents of a legal entity, TIN, banking and payment details, documents evidencing authority, links to social networks, domains, accounts, statistics and/or other materials.
5.3 The Operator is entitled to carry out automated or manual checks of social accounts, communication channels and other digital assets specified by the User, solely for the purposes of verifying ownership rights, analysing engagement metrics, moderating content for compliance with the Platform rules and ensuring the security of transactions.
5.4 Failure to pass verification, refusal to provide information or the provision of inaccurate information may result in denial of access to particular functionality, suspension/cancellation of a Campaign, suspension of payouts, restriction of operations, rejection of a Campaign result or blocking/suspension of the account.
5.5 The Operator is entitled at any time to request documents again and to update the User’s information where this is required to ensure security, compliance, verification of payment details, settlement of disputes or fulfilment of statutory requirements. These measures may also be applied to combat fraud, which for the purposes of this Agreement means any bad-faith actions of a User aimed at deceiving the Operator or third parties, including but not limited to: artificial inflation of account metrics (fake followers, likes, views, comments), use of bot programmes, simulation of activity, provision of inaccurate personal or payment data, creation of duplicate accounts (multi-accounting) to circumvent restrictions, and the making of unauthorised or fictitious transactions.
5.6 By registering on the Platform, the User warrants that their age meets the minimum age requirements of applicable law, as well as the rules and restrictions of the social networks and digital platforms whose accounts they connect to the System. If an Influencer is a minor, the fact of their registration on the Platform means and confirms that they have obtained the full and unconditional consent of their legal representatives (parents, guardians) to use the Platform, process personal data and enter into transactions. The Operator does not verify age or the existence of legal representatives’ consent at registration, and the User bears sole responsibility for compliance with these requirements and for any consequences of their violation.
6. Subject matter and functionality of the Platform
6.1 The Platform grants Users access to a digital environment for searching, selection, interaction, creation and running of campaigns, file exchange, analytics, reporting, notifications and other functionality expressly provided for by the Platform interface. The scope of available services, tools and functional capabilities of the Platform is determined directly by the User’s Status in the System and by the tariff plan selected and paid for. The Operator reserves the right to differentiate access levels to particular Platform features on the basis of the User’s Status and to unilaterally amend the structure of those rights.
6.2 Users are entitled to use only those search, filtering and content selection tools that are available for their Status under the current tariff plan, or to improve their tariff plan (upgrade) in order to obtain access to extended services. The accuracy, completeness and relevance of search results depend directly on the User’s own actions, including the correct application of filters and use of the available service options. The Operator does not guarantee that search results will match the User’s subjective expectations. The Operator is entitled to publish on the Platform training materials, guides, recommendations and courses, both on working with the Platform and on marketing in general. These materials may be provided on a free or paid basis. Where paid materials are selected, they are paid for by debiting funds from the User’s Balance in the System.
6.3 The Platform may provide means of communication and agreement of terms, including internal correspondence, comments, file uploads, notifications, statuses and other information used to confirm the fact that actions were performed and the substance of the parties’ interaction.
6.4 The Platform may display statistics, reports, metrics, tracking, integration results and other analytics obtained both from internal systems and from external services. Such data may be updated with a delay and may depend on integration settings, the policies of external platforms and technical limitations.
6.5 The Platform may provide interfaces for accruals, withholdings, payouts, subscriptions, commissions and other settlement and information functions. All actual transfers, where used within the Platform, are carried out through banks, payment organisations, payment providers or other authorised infrastructure organisations. The Platform does not hold Users’ funds as a financial institution and does not provide payment services, unless otherwise expressly required by law or a separate agreement.
6.6 The Operator understands that communication and the working process between Users may not always run smoothly, and therefore the Platform provides a Dispute Resolution facility for each order/campaign. All disputes and disagreements arising between Users in the course of interaction on the Platform are resolved in accordance with the Dispute Resolution Rules (Platform Arbitration), which form an integral part of this Public Offer. The final decision of the Operator issued within that procedure is binding on both parties to the dispute.
7. Procedure for creating, publishing and running Campaigns
7.1 Only a User with the «Brand» Role is entitled to create a Campaign. When creating a campaign, the mandatory fields provided for by the Platform interface must be completed. If a User creates a campaign in respect of third parties (another legal entity or brand), that User bears sole and full responsibility for any consequences and disputes between the parties. The Platform strongly recommends that Users acting on behalf of or in the interests of third parties have a concluded written agreement in order to avoid ambiguous interpretation of their actions. If an official complaint is received from a lawful rights holder (legal entity) in respect of a brand, goods or services that became the subject of a campaign, the account of the User who created that campaign may be blocked, suspended or referred for an additional compliance review. In this case, the User has the right to provide the Platform Administration with an agreement, power of attorney or other document confirming their right to represent the interests of that rights holder.
7.2 The Platform provides functionality for creating both detailed (extended) and simplified versions of Briefs (technical specifications). A Brief may contain the subject of the task, content requirements, deadlines, budget or the principle for calculating remuneration, acceptance criteria, performance indicators, placement restrictions and conditions for using the result. If disputes arise between Users, the results of completed iterations are assessed by Platform Arbitration solely on the basis of the terms recorded in the Brief. The more detailed and precise the Brief, the higher the likelihood that the Brand’s claims will be upheld in Dispute Resolution. At the same time, the Platform recommends that the Brand leave room for the Influencer’s creative freedom, since excessively strict Brief constraints may reduce the creativity, authenticity and overall effectiveness of the content created.
7.3 Once created, a Campaign may be published as Public or Private. To create a Private campaign, the User must activate the corresponding checkbox (indicator) before publishing it. Where a Private campaign is published, its Brief is not made publicly available, and the Brand bears sole responsibility for finding Influencers and sending them personal invitations. When a Public campaign is published, its Brief is placed on the campaign Marketplace, where it is available for viewing by all Influencers. The Brand may also configure the type of application submission: strict (only Influencers who fully meet the specified requirements may apply) or open (any Influencer may apply, regardless of whether they meet the criteria). A Campaign is deemed launched from the moment it is activated in the Platform interface.
7.4 An Influencer’s participation in a campaign is confirmed by applying, accepting an invitation, confirming participation or by any other action that unambiguously evidences accession to the terms of the specific campaign. From that moment, the terms of the relevant campaign become binding on that User.
7.5 The terms of a campaign may be amended in the manner provided for by the Platform interface. If an amendment affects the essential terms of a campaign that has already been accepted, it becomes binding after it is confirmed by the relevant User or after that User performs actions evidencing agreement with the amendment.
7.6 Cancellation of a campaign, withdrawal from participation, postponement of deadlines, changes to the budget, the procedure for using and deleting the created content, expenses, temporary blocking of amounts and other consequences are governed by the terms of the specific campaign, this Offer and the related Platform documents. At the same time, any actions, violations, and positive or negative results of a User’s interaction on the Platform may directly affect their internal Rating in the System. The procedure for calculating, changing, displaying and applying the Rating is governed by the Platform’s Rating System Regulations, which form an integral part of this Offer.
7.7 If an Influencer participates through an Agency or with the involvement of an Agency, the allocation of roles, shares, notifications and confirmations may be reflected in the Platform interface and taken into account when calculating the amounts payable.
8. Content and the rules for posting it
8.1 The User must post only lawful, accurate and properly prepared content that complies with the legislation of the Republic of Uzbekistan, this Offer, the terms of the specific campaign, the related Platform documents and the rules of the relevant external services.
8.2 The Operator is not liable for content created, posted or distributed by Users, since they interact and create materials on the basis of mutual agreements between themselves. At the same time, the Platform categorically prohibits the use of its services to create, use and distribute content that does not comply with the requirements of the legislation of the Republic of Uzbekistan or the Platform’s internal policy. If facts of abuse of the Platform’s capabilities are identified, or where there are grounds to believe that materials or campaigns violate the law, the rights of third parties or security requirements, or create material compliance or reputational risks, the Operator is entitled to reject, hide, restrict or delete such objects, and to block or suspend the accounts of bad-faith Users. The detailed procedure, sub-processes and conditions for moderation, deletion of content and blocking of access to accounts are governed by the Terms of Use, which form an integral part of this Public Offer.
8.3 The User must independently ensure compliance with the requirements for labelling advertising, disclosing the advertising nature of a publication, and obtaining the necessary consents, warnings, disclaimers and permissions.
8.4 The Platform is exclusively a technological tool (software) for automating interaction between Users. The Operator is not an advertising distributor, advertising producer or advertiser, does not carry out prior censorship of content and does not control the ways in which Users use the Platform. All responsibility for compliance with applicable law (including legislation on advertising, consumer protection and intellectual property) when using the Platform’s tools rests directly with the Users.
9. Verification of results, metrics and anti-fraud
9.1 The sources of data and metrics may include information from the Platform interface, social networks, advertising accounts, external integrations, links, screenshots, exports, reports, digital traces, files, supporting documents and other materials obtained by the Platform or by Users.
9.2 The technical procedure, stages and statuses for confirming performance of a campaign are determined solely by the current Platform interface. Any actions of Users performed in the System by clicking the relevant graphical elements (buttons) for confirmation, acceptance, sending for revision or closing a campaign are recognised by the Parties as legally significant actions and the final expression of the User’s will. The Operator’s system log data (operations journal) constitutes sufficient and incontrovertible evidence of the fact and time of such actions in the settlement of any disputes.
9.3 The Platform generates analytical data and statistical indicators not on an arbitrary basis, but by importing primary information from primary sources (including the official APIs of social networks and digital platforms) with the explicit consent of Users expressed when connecting their accounts. All derivative (secondary) metrics and performance indicators are calculated automatically by the System’s algorithms. Explanations of the calculation methodology and the specific formulas are contained directly in the Platform interface or in the accompanying documentation on its use. The Operator guarantees the technological accuracy of data collection from primary sources but is not liable for failures or inaccuracy of information transmitted by third-party API platforms.
9.4 The Platform uses its own internal algorithms and policies to detect bad-faith actions, fraud and synthetic (artificial) inflation of performance metrics. Users may rely on the System’s analytical results and recommendations and are also entitled to configure and apply their own additional standards and criteria for checking traffic quality within their campaigns.
10. Financial terms, subscriptions and settlements
10.1 The Platform may provide both free and paid features. The full terms of access to paid functionality, including the cost, types of tariffs and subscriptions, the composition of the included tools, their validity period, renewal terms, cancellation of auto-renewal, and the amount of commissions for running campaigns, are determined by the Platform Tariffs. The current Tariffs are published directly in the Platform interface on the relevant page («Pricing» / «Tariffs») or in the related regulatory documents and form an integral part of this Offer. The completeness and scope of the services provided depend on the tariff plan selected and actually paid for by the User. The Operator reserves the right to change tariff prices and other access parameters unilaterally, with mandatory notification of Users through the Platform interface or by e-mail at least 5 (five) calendar days before the changes take effect.
10.2 The selected tariff plans initially include a certain set of Platform features and established limits on their use. At the same time, individual specialised features or additional Platform services may be provided as separate paid services outside the main tariff. In order to ensure maximum convenience and transparency for Users, the Platform always openly displays the actual or prospective (forecast) cost of such services directly in the interface before their actual use begins. A full description of the charging logic, the structure of limits and the rules for debiting funds for individual paid services is set out in the Terms of Use.
10.3 Payment methods, the moment of crediting, transaction statuses and the display of accruals, debits and withholdings are determined by the Platform and the payment infrastructure used. An amount is deemed available for use after it has been actually confirmed by the Platform’s relevant accounting system or by the payment partner.
10.4 The Operator is entitled to apply temporary blocking of an amount, reservation, partial freezing, withholding, recalculation and other accounting actions in respect of amounts connected with a campaign, dispute, review, refund, campaign cancellation, suspicion of fraud, statutory requirements or the related Platform documents.
10.5 The conditions, procedure and timeframes for withdrawing funds from the User’s Balance are determined by the Platform’s internal policies and by the regulations of the payment partners. The Platform is exclusively a technological tool and performs the function of sending an electronic signal (instruction) to a partner bank or payment system operator to make the actual transfer. The timeframes for crediting funds are indicative and depend directly on the operational procedures of financial institutions, the completion of compliance checks and the accuracy of the details provided by the User. When calculating withdrawal timeframes, Users must take into account the working hours of banking institutions and weekends and public holidays (non-banking days), during which payment processing may be suspended until the next business day. The Platform is not liable for payment delays arising on the side of banks or payment systems.
10.6 Refunds, recalculations, adjustments, reversals, set-off of withholdings and other accounting operations are carried out in the cases and in the manner provided for by this Public Offer and its annexes, including but not limited to the Terms of Use. Any financial adjustments and set-offs are made by the Platform in strict accordance with the requirements of the applicable legislation of the Republic of Uzbekistan.
10.7 Each User bears full and independent responsibility for the calculation and payment of all taxes, levies and mandatory payments, for providing correct payment and tax details, and for strict compliance with currency, tax, migration, accounting and other legislation applicable to their legal status and operations. The Operator provides exclusively technological infrastructure for automating interaction between Users, does not act as a tax agent for any User and does not withhold any taxes from amounts passing through the Balance in the System, unless otherwise expressly provided by applicable law.
11. Intellectual property
11.1 The exclusive rights to the Platform, its software code, design, interfaces, databases, trademarks, trade names, graphic elements, texts, and the selection and structure of data belong to the Operator or the relevant rights holders and are protected by law.
11.2 The exclusive rights to content created in the course of using the Platform initially remain with the Users who created it (Influencers). The procedure, conditions and scope of the transfer or licensing of rights to the created content to the Brand are determined by the terms of the specific Brief when the Campaign is created. The Brief and the Campaign parameters are recognised by the Parties as a fully-fledged electronic contract (e-contract) concluded directly between the Brand and the Influencer. Users who sign this agreement by performing implied actions in the System (creating a Campaign, submitting an application, approving a Brief or accepting a result) must strictly comply with the intellectual property terms it establishes and bear direct legal liability to each other for their violation. The Platform is not a party to the performance of obligations under any campaign and is not liable for disputes relating to the transfer of rights to content.
11.3 The Platform, acting as the venue for concluding agreements and as an electronic document management system, holds all the rights necessary to use uploaded content in order to ensure the correct functioning of all System services. The User grants the Operator a simple (non-exclusive) royalty-free licence to use the content in the ways necessary for its storage, display, moderation, technical processing, backup, generation of analytical reports, verification of campaign performance and dispute resolution. The Operator is categorically prohibited from using Users’ content for any other purposes not directly related to ensuring the operation of the Platform, except in the case of statistical or scientific research. When such research is carried out, all content data is subject to mandatory full anonymisation (depersonalisation) that excludes any possibility of identifying a specific User or rights holder.
11.4 The scope of the rights granted to the Brand in the results of a campaign, including the term, territory, channels of use, the right of adaptation, placement in advertising and other parameters, is determined by the Users themselves in the terms of the specific e-contract (Brief). If the term of the Brand’s rights to the content expires or the Brand waives such rights in favour of the Influencer, the Brand must immediately delete that content from all of its pages, channels and social media accounts. At the same time, the Influencer is not liable for cases where the content was copied, reposted or otherwise distributed by third parties who are not affiliated with the Influencer and who acted without the express consent of the Parties (the Brand or the Influencer).
11.5 The User warrants that they hold all the necessary rights and permissions to the content, accounts, images, music, trademarks and other intellectual property objects used within a Campaign. The Operator does not intervene in the content creation process and does not carry out prior verification of Users’ rights to those objects. Verification of documents and the adoption of measures to restrict access to content or accounts are carried out by the Operator solely upon receipt of an official request from state bodies or authorised agencies of the Republic of Uzbekistan, or a reasoned complaint from third parties who have provided incontrovertible documentary evidence of the violation of their intellectual rights. In such cases, the Operator applies the liability measures and restrictions provided for by this Offer and the Terms of Use. Any proprietary or legal disagreements with third parties regarding copyright are settled by Users directly and at their own expense.
12. Personal data and confidentiality
12.1 By accepting this Offer, the User confirms that they have read, fully understand and agree to the terms of the Privacy Policy, which forms an integral part of this Offer and determines the procedure, purposes, timeframes, conditions of cross-border transfer and scope of processing of the User’s personal data, as well as the procedure for exercising the User’s rights.
12.2 The sending of system and service notifications to the User (relating to security, transaction statuses, changes in the operation of the Platform and performance of this Offer) is carried out as part of the performance of the agreement and does not require separate consent. Marketing and advertising mailings are carried out solely in the manner provided for by the Privacy Policy.
13. Electronic documents, messages and notifications
13.1 Electronic messages, notifications, confirmations, statuses, correspondence, file uploads, clicks in the interface, ticking of boxes, electronic logs, account data, digital traces and other information generated or recorded by the Platform may be used as evidence of the fact that actions were performed and of the substance of Users’ interaction.
13.2 The User recognises the legal significance of actions performed through the account, as well as of electronic notifications and messages sent through the personal account, e-mail, SMS, push notifications, messengers or other communication channels expressly provided for by the Platform interface.
13.3 The User must keep the phone number, e-mail address, payment and other contact details specified in the account up to date. The risk of not receiving a notification due to the User’s contact details being out of date or unavailable is borne by the User.
13.4 A notification is deemed received at the moment it is displayed in the User’s Personal Account or at the moment it is sent to the e-mail address, phone number or other confirmed communication channel specified by the User.
13.5 The Platform also operates as an electronic document management system and generates, sends and records acts, reports, confirmations, invoices, reconciliations, statements, notifications and other documents exclusively in electronic form. All electronic documents generated by the System are recognised by the Parties as official and legally significant and are used without paper duplication, except where the provision of documents on paper is expressly required by mandatory provisions of applicable law.
14. Restrictions and prohibitions for Users
14.1 The User is prohibited from providing false information, using other persons’ documents, impersonating another person, creating fictitious accounts, registering accounts without authority or otherwise misleading the Operator and other Users.
14.2 The User is prohibited from inflating statistics, using artificial traffic, bots, account farms, simulated actions, falsified metrics, false screenshots, forged documents and other means of manipulating campaign results.
14.3 Any transactions and campaigns concluded or carried out both within the Platform and outside it are subject to the unconditional application of the Platform commission if the parties to such a campaign discovered each other, discussed cooperation terms, exchanged contact details or reached other agreements in principle using the Platform’s services. Users are categorically prohibited from circumventing the Platform’s payment infrastructure in order to conceal transactions and evade payment of commissions. If facts of concluding transactions bypassing the Platform are identified (direct settlements between a Brand and an Influencer after they were matched in the System), the Operator has the right to withhold the amount of the lost commission from the violator’s Balance and to apply liability measures up to and including the indefinite blocking of the accounts of both parties to the transaction.
14.4 The User is categorically prohibited from interfering with the operation of the Platform, attempting to gain unauthorised access, carrying out unauthorised vulnerability testing, modifying or decompiling the Platform’s code, using malicious software, or applying automated parsing, scraping or other actions aimed at collecting data or capable of disrupting the service. If such violations are identified, the Operator reserves the right to issue the User an invoice for payment of a penalty in the amount provided for by the Platform’s internal rules and/or to withhold the penalty amount in full from their Balance in the System. In addition, if as a result of parsing or scraping the User has obtained internal data or databases of the Platform, the Operator has the unconditional right to demand the seizure, deletion or gratuitous transfer of rights to all the data sets obtained and derivative developments, as well as the right to full compensation for the technological damage caused.
14.5 The User is categorically prohibited from using the Platform in any unlawful manner that violates the rights of third parties, statutory requirements, this Offer, the Platform rules, or applicable sanctions, anti-corruption and compliance requirements. The User bears sole responsibility for the accuracy, lawfulness and content of all data they enter into the System. The User is prohibited from creating campaigns, completing Briefs or performing other actions on behalf of or in the interests of another User or a third-party legal entity, except where a written agreement has been concluded between them. The Platform provides exclusively technological tools (software), does not initiate or control Users’ actions and is therefore not liable for any operations and steps taken by Users in the System — all such actions are carried out by Users entirely independently and at their own risk. At the same time, the Operator retains the unconditional right to suspend, block, cancel or annul any actions, campaigns and transactions of Users if it finds that they do not comply with the Platform’s internal policies or the provisions of applicable law.
15. Moderation, reviews and internal investigations
15.1 The Operator is entitled to moderate campaigns, content, profiles, applications, metrics, correspondence and other materials for compliance with the Platform rules, the related documents, the terms of the specific campaign and statutory requirements.
15.2 The Operator is entitled to request from the User additional documents, explanations, links, access, screenshots, exports, confirmations of authority, rights to content and other information necessary for verification, moderation, review of a result, payout, compliance or dispute resolution.
15.3 For the period of a review, the Operator is entitled to temporarily restrict individual account features, hide materials, suspend a campaign, block access to individual operations, temporarily block amounts, defer a payout or apply other measures necessary to protect the Platform and Users and to comply with the law.
15.4 An internal review following User requests or incidents identified by the system is carried out by the Operator independently within 3 (three) business days. In cases of high complexity, where analysis of large data sets or the involvement of third parties is required, where responses from payment partners (banks) are awaited, and in the event of failures in external social media APIs, the Operator is entitled to extend the review period to 15 (fifteen) business days. The Operator resolves the disputed matter solely and finally on the basis of the technological data collected.
15.5 A User’s refusal to cooperate during a review, failure to provide materials, obstruction of the review, or the provision of contradictory or inaccurate information may be taken into account by the Platform when making a decision.
16. Blocking, restriction of access and account deletion
16.1 The Operator is entitled to restrict a User’s access, temporarily or permanently block the account, restrict individual features, and freeze incomplete operations and amounts where there are sufficient grounds to believe that the User has violated the law, this Offer, the related documents, the terms of a campaign or the requirements of payment partners, or creates material compliance, financial, reputational or anti-fraud risks.
16.2 Temporary blocking is applied where the circumstances are subject to review or can be remedied by the User. Permanent blocking is applied in the event of a material violation, repeated violations, the impossibility of safely continuing to use the Platform, or on other grounds expressly provided for by the Platform rules.
16.3 Upon blocking, the Operator is entitled to freeze amounts, unpaid balances, accruals, incomplete settlements and operations until the review is completed, the dispute is settled, funds are refunded, statutory requirements are fulfilled or the parties’ obligations are calculated.
16.4 The User is entitled to submit a request for deletion of the account in the manner established by the Platform. Deletion of the account does not terminate the User’s obligations in respect of relations, settlements, claims, disputes, payouts, refunds and other consequences of using the Platform that have already arisen.
16.5 After access is terminated, the Platform is entitled to retain data, documents, system logs, correspondence, and information about payments and campaigns solely to the extent necessary to comply with statutory requirements, maintain accounting and tax records, prevent repeat fraud, protect the Operator’s legal rights and resolve potential disputes. This information is stored in a secure archive mode and is not used in the Platform’s current operational activities, except where fully anonymised (depersonalised) data is processed for statistical purposes.
17. Liability of the Parties
17.1 The User must compensate the Operator, its affiliates, employees, contractors and other related persons for losses, expenses, fines, sanctions, payments, claims and other proprietary losses arising from the User’s violation of the law, this Offer, the related documents, the terms of a campaign or the rights of third parties.
17.2 The User is independently liable to other Users and Counterparties for the content and performance of campaigns, the quality of content, compliance with deadlines, the accuracy of statistics, the lawfulness of advertising, rights to content, settlements, taxes and other consequences of their actions.
17.3 The Operator bears no liability whatsoever for the course of implementation, the content or the performance of Campaigns by Users towards each other, or for any of their actual, commercial or marketing results. The Platform is provided exclusively as a technological environment for interaction, and all risks associated with failure to achieve expected performance indicators, losses or blocks in external services are borne by the Users themselves.
17.4 The Operator is not liable for the acts or omissions of banks, payment organisations, social networks, advertising accounts, analytics services, telecom operators, hosting providers, state bodies and other third parties on which the operation of individual Platform features depends.
17.5 To the extent permitted by the legislation of the Republic of Uzbekistan, any liability of the Operator is limited to actual direct damage documented by the User and arising solely as a result of the Operator’s culpable actions.
17.6 A Party is released from liability for non-performance or improper performance of obligations due to force majeure circumstances, including natural disasters, fires, technological accidents, communication outages, mass cyberattacks, acts of authorities, restrictions imposed by external platforms and other extraordinary and unavoidable circumstances.
18. Complaints, claims and dispute resolution
18.1 The User is entitled to send complaints, requests and claims through the channels provided for by the Platform interface or to the addresses specified in the Operator’s details.
18.2 If a dispute is not settled within the Platform, the parties shall seek to resolve it out of court by sending a reasoned written claim and a response to it.
18.3 The period for reviewing a claim, unless another period is established by a mandatory provision of law, is up to 10 (ten) business days from the moment of its receipt. Where necessary, the Operator is entitled to request additional materials, and the review period is suspended for the period during which they are awaited.
18.4 This Offer and the relations connected with the use of the Platform are governed by the law of the Republic of Uzbekistan.
18.5 Disputes with Users that are legal entities and sole proprietors are subject to consideration by the economic court at the place of the Operator’s state registration, unless otherwise expressly provided by mandatory provisions of law. Disputes with individuals are subject to consideration by the court determined in accordance with the applicable provisions of the legislation of the Republic of Uzbekistan.
19. Amendment of terms and validity of the document
19.1 This Offer enters into force from the moment it is published on the Platform, unless another effective date is specified in the Offer itself.
19.2 The Operator is entitled to unilaterally amend this Offer, the related documents, the tariffs and the rules for using the service to the extent permitted by the legislation of the Republic of Uzbekistan.
19.3 A new revision of the Offer is brought to the attention of Users by publication on the Platform and, in the case of material changes, may additionally be communicated through the personal account, e-mail, push notification or another available communication channel.
19.4 Unless otherwise required by law, amendments enter into force on the date specified in the new revision of the document. Continued use of the Platform after the amendments enter into force constitutes the User’s agreement with the new revision.
19.5 A User who does not agree with the new revision must cease using the Platform before the date on which the amendments enter into force and, where necessary, initiate the completion of incomplete operations in the manner provided for by the Platform.
19.6 The provisions on settlements, liability, intellectual property, confidentiality, personal data, evidence of electronic actions, disputes, recoveries and other provisions which by their nature are intended to apply after use of the Platform ceases shall remain in force after such cessation.
20. Final provisions and details
20.1 The invalidity of one or more provisions of this Offer does not entail the invalidity of its remaining provisions.
20.2 The primary language of this Offer is Russian. Where a translation into another language exists, the Russian-language version prevails for legal interpretation, unless otherwise established by law or separately announced by the Operator.
20.3 The Operator is entitled to engage third parties for technical, organisational, payment, analytical, hosting, legal, accounting and other support of the performance of this Offer without separate agreement with the User, unless otherwise required by law.
20.4 The User is not entitled to transfer their rights and obligations under this Offer to a third party without the Operator’s consent, unless otherwise expressly provided by the Platform’s functionality or by law.
20.5 The Operator’s details and contacts are set out below, in the «Operator details and contacts» section.
20.6 The documents listed in the «Related Platform documents» section are recognised as an integral part of the Platform’s overall contractual framework to the extent expressly provided for by this Offer, and are published openly in the Platform interface. The User is obliged to review all of these documents independently and to comply with their terms.
Related Platform documents
The following documents and materials are recognised as an integral part of the Platform’s overall contractual framework to the extent expressly provided for by this Offer, and are published openly in the Platform interface. The User is obliged to review all of these documents independently and to comply with their terms.
- Terms of Use
- Privacy Policy
- Dispute Resolution Rules (Platform Arbitration)
- Rating System Regulations
- Current Platform Tariffs
Operator details and contacts
- Operator
- USER GENERATED CONTENT LLC
- Address
- Tashkent, Yunusabad district, Bogishamol street, 260A
- TIN
- 312619985
- E-mail for legally significant notices
- [email protected]
- Platform
- https://trendly.uz